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Le Top 100 Interbrand des marques mondiales
Les 10 premières places du classement Inter brand des meilleures marques globales sont occupées par des sociétés américaines, Coca-cola, IBM et Microsoft en tête. Coca-Cola est la meilleure marque globale selon le classement Best Global Brands 2011 d’Interbrand, publié mardi. Ce classement met à l’honneur les 100 marques mondiales les plus valorisées en termes de performances financières.
Le classement est dominé pour la 12e année consécutive par Coca-Cola, avec une marque d’une valeur de 71,86 milliards de dollars, suivi par IMB (69,91 milliards), Microsoft (59,09 milliards), Google (55,32 milliards) et General Electric (42,81 milliards). Interbrand recourt aux projections d’analystes, aux documents financiers des différentes sociétés et à ses propres analyses quantitatives et qualitatives afin de parvenir à une valeur des gains que les différentes marques peuvent escompter à l’avenir
Le premier européen (Mercedes) arrive en 12e position. Mercedes, Nokia (14e), BMW (15e) et Louis Vuitton (18e) sont les seules marques globales européennes du Top 20. Dix marques du Top 100 sont allemandes.
2011 Ranking of the Top 100 Brands
| Rang | Rang précédent | Marque | Région/Pays | Secteur | Valeur de la marque (M$) | Evolution de la valeur | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | United States | Beverages | 71,861 | 2% | ||
| 2 | 2 | United States | Business Services | 69,905 | 8% | ||
| 3 | 3 | United States | Computer Software | 59,087 | -3% | ||
| 4 | 4 | United States | Internet Services | 55,317 | 27% | ||
| 5 | 5 | United States | Diversified | 42,808 | 0% | ||
| 6 | 6 | United States | Restaurants | 35,593 | 6% | ||
| 7 | 7 | United States | Electronics | 35,217 | 10% | ||
| 8 | 17 | United States | Electronics | 33,492 | 58% | ||
| 9 | 9 | United States | Media | 29,018 | 1% | ||
| 10 | 10 | United States | Electronics | 28,479 | 6% | ||
| 11 | 11 | Japan | Automotive | 27,764 | 6% | ||
| 12 | 12 | Germany | Automotive | 27,445 | 9% | ||
| 13 | 14 | United States | Business Services | 25,309 | 9% | ||
| 14 | 8 | Finland | Electronics | 25,071 | -15% | ||
| 15 | 15 | Germany | Automotive | 24,554 | 10% | ||
| 16 | 13 | United States | FMCG | 23,997 | 3% | ||
| 17 | 19 | South Korea | Electronics | 23,430 | 20% | ||
| 18 | 16 | France | Luxury | 23,172 | 6% | ||
| 19 | 20 | Japan | Automotive | 19,431 | 5% | ||
| 20 | 22 | United States | Business Services | 17,262 | 16% | ||
| 21 | 21 | Sweden | Apparel | 16,459 | 2% | ||
| 22 | 23 | United States | Beverages | 14,590 | 4% | ||
| 23 | 24 | United States | Financial Services | 14,572 | 5% | ||
| 24 | 26 | Germany | Business Services | 14,542 | 14% | ||
| 25 | 25 | United States | Sporting Goods | 14,528 | 6% | ||
| 26 | 36 |  |
United States | Internet Services | 12,758 | 32% | |
| 27 | 31 | United States | Transportation | 12,536 | 6% | ||
| 28 | 29 | United States | Financial Services | 12,437 | 1% | ||
| 29 | 30 | United States | Alcohol | 12,252 | 0% | ||
| 30 | 27 | Switzerland | Beverages | 12,115 | -5% | ||
| 31 | 28 | Sweden | Home Furnishings | 11,863 | -5% | ||
| 32 | 32 | United Kingdom | Financial Services | 11,792 | 2% | ||
| 33 | 33 | Japan | Electronics | 11,715 | 2% | ||
| 34 | 35 | United States | FMCG | 11,372 | 3% | ||
| 35 | 34 | Japan | Electronics | 9,880 | -13% | ||
| 36 | 43 | United States | Internet Services | 9,805 | 16% | ||
| 37 | 39 | Canada | Media | 9,515 | 6% | ||
| 38 | 37 | United States | Financial Services | 9,091 | -3% | ||
| 39 | 44 | Italy | Luxury | 8,763 | 5% | ||
| 40 | 45 | France | FMCG | 8,699 | 9% | ||
| 41 | 42 | Netherlands | Electronics | 8,658 | 0% | ||
| 42 | 40 | United States | Financial Services | 8,620 | -3% | ||
| 43 | 41 | United States | Electronics | 8,347 | -6% | ||
| 44 | 48 | Spain | Apparel | 8,065 | 8% | ||
| 45 | 47 | United States | Business Services | 8,005 | 7% | ||
| 46 | 49 | Germany | Diversified | 7,900 | 8% | ||
| 47 | 53 | Germany | Automotive | 7,857 | 14% | ||
| 48 | 38 | Japan | Electronics | 7,731 | -14% | ||
| 49 | 46 | United States | FMCG | 7,609 | 1% | ||
| 50 | 50 | United States | Automotive | 7,483 | 4% | ||
| 51 | 51 | United States | FMCG | 7,127 | 3% | ||
| 52 | 58 | France | FMCG | 6,936 | 9% | ||
| 53 | 56 | France | Financial Services | 6,694 | 0% | ||
| 54 | 52 | United States | Financial Services | 6,634 | -4% | ||
| 55 | 57 | Switzerland | FMCG | 6,613 | 1% | ||
| 56 | 54 | Canada | Electronics | 6,424 | -5% | ||
| 57 | 59 | United States | Electronics | 6,414 | 5% | ||
| 58 | 55 | United States | Media | 6,383 | -5% | ||
| 59 | 63 | Germany | Automotive | 6,171 | 13% | ||
| 60 | 62 | Germany | Sporting Goods | 6,154 | 12% | ||
| 61 | 65 | South Korea | Automotive | 6,005 | 19% | ||
| 62 | 60 | United States | Restaurants | 5,902 | 1% | ||
| 63 | 61 | United States | Beverages | 5,604 | -3% | ||
| 64 | 70 | United States | Diversified | 5,598 | 19% | ||
| 65 | 64 | United States | FMCG | 5,376 | 6% | ||
| 66 | 69 | France | Luxury | 5,356 | 12% | ||
| 67 | 67 | Germany | Financial Services | 5,345 | 9% | ||
| 68 | 68 | Spain | Financial Services | 5,088 | 5% | ||
| 69 | 73 | Japan | Electronics | 5,047 | 16% | ||
| 70 | 77 | France | Luxury | 4,781 | 18% | ||
| 71 | 71 | United States | FMCG | 4,672 | 3% | ||
| 72 | 72 | Germany | Automotive | 4,580 | 4% | ||
| 73 | 76 | United States | Luxury | 4,498 | 9% | ||
| 74 | 81 | Netherlands | Energy | 4,483 | 12% | ||
| 75 | 82 | United States | Financial Services | 4,478 | 12% | ||
| 76 | 66 | United States | Internet Services | 4,413 | -11% | ||
| 77 | 79 | France | Alcohol | 4,383 | 9% | ||
| 78 | 78 | United States | Alcohol | 4,319 | 7% | ||
| 79 | 74 | United Kingdom | Financial Services | 4,259 | 1% | ||
| 80 | 88 | United States | Computer Software | 4,170 | 15% | ||
| 81 | 83 | United States | Restaurants | 4,092 | 3% | ||
| 82 | 80 | Switzerland | Financial Services | 4,090 | 2% | ||
| 83 | 75 | United States | FMCG | 4,072 | -2% | ||
| 84 | 84 | United States | Apparel | 4,040 | 2% | ||
| 85 | 90 | United States | Diversified | 3,945 | 10% | ||
| 86 | 85 | Mexico | Alcohol | 3,924 | 2% | ||
| 87 | 87 | Germany | FMCG | 3,883 | 4% | ||
| 88 | 92 | United Kingdom | Alcohol | 3,842 | 8% | ||
| 89 | 89 | United Kingdom | Alcohol | 3,841 | 6% | ||
| 90 | NEW | Japan | Automotive | 3,819 | N/A | ||
| 91 | 93 | Netherlands | Alcohol | 3,809 | 8% | ||
| 92 | 86 | Switzerland | Financial Services | 3,799 | 0% | ||
| 93 | 95 | Italy | Luxury | 3,794 | 10% | ||
| 94 | 94 | Switzerland | Financial Services | 3,769 | 8% | ||
| 95 | 100 | United Kingdom | Luxury | 3,732 | 20% | ||
| 96 | 97 | United States | Restaurants | 3,663 | 10% | ||
| 97 | NEW | United States | Diversified | 3,651 | N/A | ||
| 98 | NEW | Taiwan | Electronics | 3,605 | N/A | ||
| 99 | 91 | Italy | Automotive | 3,591 | 1% | ||
| 100 | 98 | United States | Automotive | 3,512 | 7% |
Source Trends.be, avec Belga oct11
